For every opinion on Indian advertising, there is an equal and opposite opinion. Debates,
counterpoints, belief, judgment, attitude, orientation are not words to be thrown around
like bullet points in a strategy presentation.

Is it good?
Is it really good?
You think that's great?
I will never speak to you.

Discontent is genetic to our creative process. And in this curiously quaint 'you-are-for-us-or-against-us' scenario, half a score and a few nanoseconds ago, Indian advertising made a tryst with an epiphany.

How about an awards show that is not just confined to one city, one discipline, one organization but something that truly celebrates all that is the best of Indian advertising. Discontent just went national!

Goafest was born. We went Newtonian. Not just advertising awards show, but a genre-busting, clutter-sabotaging, schedule-bending, melanin-assaulting advertising festival. Our critics politely enquired, are you guys trying to do an Indian Cannes. We did what our consumers always do when they hear something they don't particularly care about. We changed the channel.

The awards grew. The knowledge sessions got longer. The speakers more famous. The beer warmer. Advertising Club of Mumbai joined us. Together the festival grew even bigger. People joined us. Some left us. More joined. We said that every experience is learning. Every criticism is free advice. Every brickbat, a building block.

Goafest is 11 years old. And we have set out to celebrate it. The highs, the lows, the cherries and the warts. And we are fine with the fact that you've a point-of-view about us. As long as you accept the fact that you cannot ignore us.

See you in Goa.